One of those ideas won a global pitch by solving a big client problem 🌍

beko, official partners of the every day

International Pitch, Repositioning Campaign, Global Launch.

The client called a global pitch because they had a problem: They were sponsoring different sports teams and their communication needed a unifier umbrella to also communicate their product: Home Appliances.

“Our name on this sleeve means we are the official partners of FC Barcelona. The name on everything else we make, means that we are the official partners of every you, and every me.”

And we all won.

Agency: McCann Bucharest / Cyranos McCann Barcelona / McCann London.
Role: Traveler Copywriter (at Ideasforfuel.com)

CCO: Adrian Botan, Catalin Dobre, Pablo Colonesse.

Creative Director: Andrés Vergara.

Creative team: Enric Soldevila + Jonay Sosa.