COCA-COLA, festival your life.

Local Campaign turned into Global, Product design, Activation.

Turning Coke bottle labels into wristbands to enter music festivals. 

The wristband labels have reached 75% of teens in Romania, and the promotion has caught the attention of international marketing media outlets including AdWeek, Mashable and Trend Hunter. The campaign was exported to other countries as China, USA, or Italy.

I personally worked on the launch of the campaign, and took it over for the next year, when we created the continuation of the campaign, with a new concept: Festival your life. Helping the innovation reach a global market.

Agency: McCann Bucharest
Role: Creative Director / Copywriter.

CCO: Catalin Dobre.

Creative team: Lia Bira + Alexandru Vasile. María Carrillo + Jonay Sosa.