TECATE 0.0, YOU DON’T NEED ALCOHOL TO BE BRAVE.

FILM, LOCAL CAMPAIGN.

In Mexico, alcohol is a problem so big that law forbids any interaction with the beer on tv ads: No open bottles, no touching and, of course, no drinking shots.

In this difficult context, Tecate launch a series of absolutely-wrong-commercials where the protagonists drank their beers to get some courage in life…

Agency: LePub Mexico
Role: Creative Director / Copywriter. 

Creative team: María Carrillo + Jonay Sosa

CCO: Federico Russi, Bruno Bertelli