or reduce self medication by attacking Google ๐
regina maria, Google Vs residency exam.
Local Campaign, Product design, Activation.
If people treats Google as a doctor, letโs test it as a doctor.
In Romania self medication is a huge problem, so big that the pharmacists lax behaviour has turned the country into the most antibiotic resistant in the world.
We helped the country fight this tension by triggering a national conversation and increasing the doctor appointments by 43%.
Agency: McCann Bucharest
Role: Creative Director / Copywriter
Creative team McCann: Jonay Sosa + Marรญa Carrillo, Ruxandra Papuc, Lia Bira.
CCO: Catalin Dobre