Heineken, Nobody Watches Women's Football

During Euro 22 negative comments about women’s football skyrocketed online. 

We let the crowd answer the trolls by themselves.

Agency: Publicis Italy / LePub
Role: Creative Director / Copywriter 

Creative teams: Jonay Sosa + María Carrillo

ECDs: Eoin Sherry, Andrey Tyukavkin

CCO: Mihnea Gheorghiu, Cristiana Bocassini, Bruno Bertelli