Turned hateful messages into love ones 🎨
electric castle, touristgo.ro
ACTIVATION, DIGITAL, GUERRILLA.
While some cities are reacting against tourists, some countries struggle to get some. With a simple hijack we turned angry locals into brand ambassadors, and hate messages into love ones...
Agency: McCann Bucharest
Role: Creative Director / Copywriter.
Creative teams: Javier Gelpi + María Carrillo + Adrian Rusu + Jonay Sosa.
ECD: Ruxandra Papuc
CCO: Catalin Dobre
22.8 Increase in Tourist Arrivals
🤘
130+ Global Press Articles
🤘
+20% Tickets Sold vs Previous Year
🤘
22.8 Increase in Tourist Arrivals 🤘 130+ Global Press Articles 🤘 +20% Tickets Sold vs Previous Year 🤘
33% ROI Increase
⚡
+10% Fan Base Increase
⚡
6MIL Media Impressions
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33% ROI Increase ⚡ +10% Fan Base Increase ⚡ 6MIL Media Impressions ⚡
