Coca-cola, the guess bottle.

Local Campaign turned into Regional, Product design, Activation.

Everyone claims they can tell the difference between Coke Regular and Coke Zero.

The discovery was that you can’t tell if you only try one…

So we created, from scratch, a brand new product: A Coke bottle that can be either Original Taste or Zero Sugar.

You taste, you guess, you scan to see the result.

Agency: McCann Bucharest
Role: Creative Director.

CCO: Catalin Dobre.

Creative team: Miruna Macri + Sandra Bold.